As discussed in the previous blog article, it is important to keep your promotional videos short and sweet. Remember, most people have short attention spans especially if they think you are advertising something, so try to keep your initial contact videos under two minutes.
This would include videos like welcome messages, introductions, and overviews that you would place on your landing pages to entice visitors to take action such as subscribing to your email list of clicking on your links.
When you are writing your script, ask yourself questions like:
- How can you educate your customers?
- What can you teach them?
- What would they like to learn?
- What do you want them to do after they finish watching your video?
To help answer these questions look at your customer correspondence or comments you get on social media and search out what people want to know about your brand, products or services, and then create a video to answer them.
Here are a few more tips you can start using right away:
A. Get their attention fast.
Grab your viewers’ attention right away by asking a question, sharing a fun fact or mentioning an issue your audience relates too. You should state the topic of your video immediately and promise some quality content and useful tips to keep your viewers watching your video. If possible, start with a preview of something you will show later in the video.
B. Keep it professional.
If you want to create videos of yourself talking to your audience, keep in mind that your appearance and diction are important. Take the time to do your hair, pick some nice clothes and apply some makeup. Make sure the lighting works to your advantage and do not hesitate to do multiple takes if your diction is not perfect.
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