The key is to attract as many as possible qualified new site visitors. The more traffic you drive to your site, the more customers will buy your products or the more clients that will engage your services. Regardless of the makeup of your company, there is no such thing as too much traffic.
By creating keyword rich valuable content you will please your visitors and the search engines. Your content must be unique. Search engines have ways to penalize your website for duplicate content.
Keep your content fresh. Up to date information is a valuable asset to your visitors that will help to establish your site as an authority site. Create as many pages as you can manage with unique content. The key here is not to create great literature, but to create great content. The unique content throughout your site will result in relevant traffic from the search engines.
According to Google, about half of all searches are unique phrases. So the more specific your keyword is, the more targeted the traffic. Therein lies the value of long tail keywords.
Having said that, don’t narrow your website content to one or two keywords. The goal is to rank for many keyword phrases. Don’t worry about limiting the number of relevant keywords for your site. Your business will benefit from traffic related to dozens or even hundreds of related keywords. It’s understandable if you are unable to create hundreds of pages in one sitting.
One of the fastest ways to get traffic is to create a video campaign and let us research the best possible keywords that will get your business on the first page of Google. For more tips and techniques on getting traffic, stay tuned to the next article.